The Back Story
It's time to raise a glass in honor of The King on his birthday, with a truly special whiskey crafted to pay homage to Elvis Presley.
If Elvis were still with us, the iconic King of Rock 'n' Roll would have celebrated his 89th birthday this upcoming Monday. While Elvis may have left the building long ago, his legacy lives on through various ventures, most notably his beloved Graceland estate, which continues to captivate visitors as a popular Tennessee tourist attraction.
And now, there's an Elvis-inspired spirit that draws inspiration from his favorite late-night snack.
Grain & Barrel Spirits, a spirited company based in Charleston, S.C., introduced Midnight Snack last year — a flavored whiskey that lovingly captures Elvis' affinity for the classic peanut butter-banana-bacon sandwich. Will Woodington, the company's esteemed brand ambassador, revealed that Grain & Barrel had been approached by the Presley estate a few years prior, expressing interest in a whiskey collaboration. This ultimately led to the creation of both Elvis-themed rye and Tennessee whiskeys. Initially, these offerings were exclusively available at Graceland, but their overwhelming popularity prompted the spirits company to expand their availability to the broader retail market.
Recognizing the sizzling success of the flavored whiskey category — with projected global sales expected to surge from $27.9 billion in 2022 to $47.1 billion by 2030 — it only made sense for Grain & Barrel to venture into this territory with their Elvis Whiskey line. And thus, the irresistible idea of peanut butter-banana-bacon came to fruition.
"We believed that by harnessing this unique combination within a flavored whiskey, we would create one of the most delightful and unparalleled products in the market," shared Woodington.
The result? Elvis Whiskey's Midnight Snack — a tempting elixir that embodies the spirit, flavor, and essence of The King himself. Now, whisky aficionados and Elvis enthusiasts alike can savor this truly one-of-a-kind beverage that pays tribute to an icon whose influence still captivates the world.
A Unique Twist: Midnight Snack Whiskey
Grain & Spirits, the esteemed whiskey company, has unveiled their latest creation: Midnight Snack. This innovative whiskey takes inspiration from the iconic Elvis sandwich, resulting in a one-of-a-kind flavor experience. Crafted with a Tennessee whiskey base, Midnight Snack incorporates artificial peanut butter, banana, and bacon flavors. The response to this intriguing concoction has been overwhelmingly positive thus far.
As someone who has indulged in the classic Elvis sandwich and even written about it, I can attest to its over-the-top appeal. The combination of sweet, salty, and creamy flavors creates a truly delicious snacking experience, whether it's midnight or any other time of day. While the whiskey version may not entirely replicate the sandwich's distinct taste, it certainly offers an amusing sip in its own right.
Upon taking a sip, you'll immediately notice the prominent banana flavor - reminiscent of banana taffy, to be precise. The peanut butter notes are present as well, albeit more subtly, followed by a gentle hint of bacon on the finish.
Naturally, seasoned whiskey enthusiasts may steer clear of such unconventional creations. However, for those who appreciate a touch of sweetness alongside their spirits, Midnight Snack is bound to satisfy. Moreover, it undoubtedly holds great novelty appeal for devoted Elvis fans.
How to Enjoy
Midnight Snack is essentially a cocktail in a bottle, best enjoyed poured over ice for a straightforward sipping experience. If you're feeling adventurous, Grain & Barrel recommends incorporating it into an Old Fashioned cocktail for an elevated and flavorsome twist.
Indulge in this distinctively crafted whiskey and embark on a truly unique tasting adventure. Whether you're a fan of the King or simply seeking something truly distinctive in the world of spirits, Midnight Snack is sure to deliver. Cheers!
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