San Francisco - The renowned Spanish fashion brand Zara has recently faced criticism for its advertising images, which some individuals believe allude to Israel's conflict with Hamas in Gaza.
The collection of jackets showcased in the campaign featured what the company described as "unfinished sculptures in a sculptor's studio." However, online critics argued that one particular image portraying a model holding a wrapped-up mannequin bore a striking resemblance to someone holding a corpse. News reports also reveal additional photos depicting a mannequin with missing limbs, as well as a figure wrapped in fabric or plastic lying on the floor.
In response to the backlash, Zara issued an apology via Instagram, clarifying that the campaign had been conceptualized in July and photographed in September - preceding the Hamas attack on Israeli civilians on October 7, which later triggered Israel's subsequent invasion of Gaza.
Zara explained that the objective of the campaign was solely to showcase their meticulously crafted garments through an artistic lens. Despite acknowledging the offense caused by the images, the company emphasized that the critics had interpreted them in a manner far removed from their original intention.
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