Nike Ends 27-Year Partnership with Tiger Woods

Nike and Tiger Woods have ended their 27-year partnership, as announced by the golf champion himself on Monday. Woods revealed the news through a post on X, formerly known as Twitter. This update was later confirmed by Nike in an email statement.

A Groundbreaking Journey

Reflecting on their long alliance, Nike acknowledged the profound impact that Woods had on the game of golf and sports as a whole. He not only redefined the sport but also shattered barriers, leaving an indelible mark. The company observed how Woods set records, challenged conventional thinking, and inspired generations worldwide. Nike expressed gratitude for their involvement in this transformative journey and offered their best wishes for Woods's future endeavors.

A New Chapter on the Horizon

Only days prior to Woods's announcement, Jason Day, the PGA Championship winner, also revealed his departure from Nike. Day opted to partner with Malbon Golf, a golf-focused sportswear brand established in 2017. Although Woods hinted at the possibility of another partnership, he refrained from disclosing any specific plans.

Woods tantalizingly mentioned, "People will ask if there is another chapter. Yes, there will certainly be another chapter. See you in LA!"

Market Response

Following the announcement, Nike's stock experienced a slight increase of 0.4% to reach $102.53 in early afternoon trading. This rise coincided with a 0.7% overall gain in the S&P 500 index.